5 Ways Google Search Results Will Change By 2016
Search engine results pages (SERPs), much to the irritation of search marketers who count on them, change constantly. Google is constantly making tiny, hardly-noticeable tweaks to the familiar layout of its signature creation, leading to gradual changes in user behavior and disrupting the expectations of optimizers who were counting on previous information.
Up until now, these changes have been relatively minor, even unnoticeable to most users outside the SEO community. Google removed the underlines marking the hyperlinks that made the list. The length of each entry and the numbers of entries per page have both changed over time. Various listing modifications have allowed sub-pages to be viewed in different ways based on the context of the search. But none of these changes has completely disrupted the status quo of the SERP: earn high authority, rank high, and you’ll get the most visibility.
Now, with the onslaught of new technology from wearable devices to far more sophisticated search algorithms, the SERPs are evolving faster than ever and in far more complicated ways. It’s hard to predict exactly how Google will develop these, since it intentionally cloaks its plans, but here are five changes I predict will take place by 2016:...Read More
